How Animated Explainer Videos Boost Conversions

In a world of shortening attention spans and endless distractions, getting someone to land on your site, or view your content is only half the battle. The real challenge? Converting that attention into action.

That’s where animated explainer videos shine.

If you’re running ads, generating leads, or driving traffic to a sales page, a good animated explainer video can significantly increase your ROI.

They’re more than just a marketing trend or something “nice to have.” A well-made explainer video can simplify your message, keep visitors engaged, and dramatically increase conversions. 

From leads to sales and everything in between.

Here’s a breakdown of the real reasons explainer videos boost conversions, and why they’re one of the most valuable assets you can add to your marketing toolkit.

They clarify your offer

People don’t buy things that they don’t understand. 

Explainer videos allow you to do just that whilst simplifying complex products, services or messages into something that’s crystal clear and visually compelling.

You’ve got seconds to get your message across before visitors have clicked away. By combining voice overs, music, animation and sound effects you can walk potential customers through your offer, step-by-step in 60 seconds.

Whether you’re a SAAS business selling intricate software integrations, a B2B agency offering a range of services to your clients, a start-up with bright new ideas or everything in between. An explainer video distills value clearly and efficiently. Key for conversions.

Flipped learning, ever heard of it? Possibly not, but for our client MVA it’s the bedrock on which their company is built. So a quick 2 minute video that explains what it is and why it works was a must have. Check it out - 

They Grab Attention and Hold It

In the age of diminishing attention spans, most people (yourself aside of course) simply don’t want to read long paragraphs of information any more. Videos are the lowest effort way to evaluate your offer.

Animated explainer videos capture attention instantly and hold it long enough for your message to land. Movement, colour, sound and storytelling tap into a part of our brains that text doesn’t, making your brand harder to ignore.

On top of this, they answer the ‘What is this?’ question instantly. No messing around, viewers know what problems you solve in seconds. Then, if you’ve got the right eyes on your video, they’ll be sure to watch more and truly understand your offering.

They Make Your Brand Memorable

The term explainer video can be a bit of an over simplification. An explainer video isn’t just about explaining. It’s about branding.

With custom animation, a bespoke voiceover, music, your colours, tone of voice and graphics, an animated explainer videos bring your brand to life. You’re not just showing what you do, you’re expressing who you are.

This emotional layer helps:

• Create a unique identity

• Spark curiosity and trust

• Differentiate you from the competition

  
  

Even if someone doesn't buy today, you want them to remember you when they are ready to purchase.

Explainer videos help your message stick. Whether someone watches the whole thing or just catches the first 20 seconds, they’re far more likely to remember your brand and come back when they’re ready.

Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading (Insivia). That’s a massive difference, especially for businesses in crowded, competitive markets.

Just Ask Max was a client with a strong brand and tone. They’re product - cyber security, was complex but they needed to appeal to parents. By simplifying their offering, creating a family of characters to aid relatability and using their core colours we created a series of videos that really brought their brand to life.

They Work Across the Entire Funnel

One of the most underrated benefits of explainer videos? They’re incredibly versatile, when properly thought out and planned.

You can use them at every stage of your marketing funnel:

• Homepage

• Product landing pages

• Email campaigns

• Social media

• Paid ads

• Sales presentations

• Customer onboarding

  
  

Unlike a single-use ad, a great explainer video keeps paying for itself, delivering your message consistently, wherever you put it. A simple edit here-or-there can make the video suitable for a completely different use, platform or potential audience.

Landing pages, for example. Adding a video to your landing page can increase conversions by up to 80% (Forbes). That’s a huge difference and it’s not just by chance.

Animations is the perfect medium to cut through the noise on social media too. Creating a video that consists of buzzwords, interesting snippets and moments of really engaging visuals means loads of content to populate your feed and strengthen your brand.

ResourceSpace tasked us with creating a number of short, snappy explainer videos covering the core benefits of their product. Great on individual pages to explain key elements, they also work well on their home page to catch the eye. Plus, if a client gets in touch with a query or problem, chances are there’s a video in their library that’ll answer it quickly and effectively - https://www.resourcespace.com/features

They Reduce Support Queries and Customer Friction

Explainer videos aren’t just for pre-sale, they can play a key role in every part of your sales process.

A good explainer can seriously cut down on repetitive customer questions, improve onboarding, and smooth out the customer journey. Especially for software, service providers, or technical products.

By clearly showing how something works, what to expect and the problems that customers can expect it to solve, you reduce friction, confusion and drop-off. All of which improve the customer experience and contribute to higher retention and upsell rates.

Fewer questions means faster decision making and better conversations. Essentially, more conversions.

They Supercharge Your Email Marketing

Adding video to your email marketing is a powerful performance booster. Just including the word "video" in an email subject line can increase open rates by 19%, and click-through rates by 65% (Syndacast).

Instead of static content or text-heavy emails, linking to your explainer video gives recipients an engaging, easy-to-digest way to take the next step.

It’s an ideal addition to:

• Welcome sequences

• Lead nurturing flows

• Promotional campaigns

  
  

The more engagement you get from your emails, the more action people are likely to take. When everyone’s receiving hundreds of emails a day, standing out from the crowd is more valuable than ever.

To sum up

Animated explainer videos do more than look professional. They drive real, measurable business outcomes.

Whether you're trying to:

• Increase landing page conversions

• Improve sales funnel performance

• Reduce friction and support load

• Boost brand recall and visibility

  
  

A single, well-made explainer video can support all of the above across multiple platforms.

If you're ready to create an animated explainer video that actually converts, let's talk!