Two years ago I handed in my notice, left full-time employment and started Magpie Motion. I had one child and another on the way. Terrifying? Yes. Exciting? Absolutely. Rational? Debatable. Two years on, I'm still here, still animating, and still able to afford nappies. So I thought it was worth marking the occasion with something more useful than a generic "reflecting on the journey" post. Here's what I've actually learned about animation, about clients, and about running a

Let me get something out of the way immediately: I use AI in my work. More than I would have admitted a year ago, before everyone started asking. The question I keep getting, from clients, from other creatives, from my mum who doesn't entirely understand what I do but is very supportive, is some version of: "Should I be worried about you?" Which is a sweet way of asking whether software is about to make me redundant. Short answer: no. Slightly longer answer: it's complicated,

In a world of shortening attention spans and endless distractions, getting someone to land on your site, or view your content is only...